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CASE STUDIES
BELOW ARE THE CASE STUDIES MENTIONED :
Merwans: Repositioning a Mumbai Legacy for Bengaluru Taste Buds
Merwans — a 90+ year-old legacy bakery brand from Mumbai — entered the Bengaluru market claiming to serve “authentic Karnataka taste.”
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Starbucks Tirupati: A Global Icon with a Hyperlocal Buzz
Starbucks was launching its first-ever pure vegetarian outlet in Tirupati — a city deeply rooted in tradition, yet with a growing, modern audience....
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Prestige: Driving Sales for Luxury F&B Brands Through Influencer-Led Campaigns
After launching The Courtyard by Sublime — a curated culinary space by Prestige Constructions — early awareness existed, but sales and footfall lagged behind expectations for its key F&B brands...
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