Prestige: Driving Sales for Luxury F&B Brands Through Influencer-Led Campaigns

Prestige: Driving Sales for Luxury F&B Brands Through Influencer-Led Campaigns
  • Client: Prestige Constructions (F&B Vertical)
  • Brands: Maayaa · Sublime House of Tea · The Courtyard by Sublime
  • Location: Prestige Trade Tower, Race Course Road, Bengaluru
  • Scope: Post-Launch Influencer Marketing (Sales Push)
  • Objective: Footfall Generation · Sales Boost · Premium Positioning

The Challenge

After launching The Courtyard by Sublime — a curated culinary space by Prestige Constructions — early awareness existed, but sales and footfall lagged behind expectations for its key F&B brands:

  • Maayaa – a premium South Indian fine-dine
  • Sublime House of Tea – a boutique tea experience

Despite a high-end location and offerings, the brands needed stronger digital traction and influencer-led validation to convert audience awareness into action.

Our Objective

  • Push post-launch sales and in-store traffic
  • Build clear identity for each brand in a shared space
  • Use influencers as trusted voices to create curiosity + intent
  • Align campaigns with Prestige’s luxury ethos, yet make them feel approachable

What We Did

  1. Influencer Selection with a Purpose: Identified regional and niche lifestyle creators whose audiences matched the profile of target customers — upmarket professionals, food lovers, and experience seekers in central Bengaluru.
  2. Experience-Based Content Strategy: Invited creators for branded dine-ins, ensuring storytelling went beyond food:
    • Maayaa: Regional flavours, fine-dine plating, chef insights
    • Sublime: Elegant interiors, tea tastings, and relaxed ambience
    • Courtyard: The entire destination as a luxury community hub
  3. Reel-First Storytelling: Each creator posted Instagram Reels + Stories with themes like:
    • “Hidden gems in Race Course Road”
    • “This fine-dine deserves more hype”
    • “Bangalore’s most underrated tea room”
    We optimized for saveability, not just reach — to drive delayed intent and offline visits.

Results

  • 8M+ organic reach across Instagram
  • Footfall increased by 28% within 3 weeks of campaign
  • Brands reported 15–20% sales growth during influencer activity window
  • Over 200+ pieces of content (Reels + UGC + reposts)
  • Improved positioning as “premium but accessible” dining and tea experiences in central Bangalore